Today entering a new market or launching a new product is a more complex and risky endeavor than ever before and requires a well thought out marketing strategy. Crowded markets, short product life cycles and competition around every corner is the norm, not the exception. Today your market entry strategy must be different than your long-term market position and marketing strategy. You must enter a market in a fairly narrow niche that is well differentiated in the eyes of the target customer. This live video provides all the tools you need to define, model, test, communicate and enter new markets with higher confidence and clarity. All slides available free by email to print.

You Will Learn How To:

1. Better differentiate your product or service by strategic positioning using competitive landscape mapping and other tools

2. Define a better and more protectible marketing strategy, market entry and strategic position

3. Get more sales using a Unique Selling Proposition (USP), Visual Selling Proposition (VSP) and Emotional Selling Proposition (ESP)

4. Protect your margins and market by raising higher barriers to entry using your marketing strategy and plan to remain differentiated and have pricing power

5. Go up against much larger companies and win

6. Attract investors and employees better

7. Differentiate your market entry strategy from your long-term market strategy—an absolute must.

8. Attack vertical markets with smaller resources and win

9. Steps to test your business's strategy and potential and radically improve its strategic positioning

Most people approach marketing strategy and positioning as a flash of insight based on previous experience, instead of the result of good market research and strategic planning.  This video gives you the entire step-by-step process you need to do this right and greatly increase your chances of success.

	Hello, I am Bob Norton and I developed this course  to help more entrepreneurs and CEOs succeed by positioning their business more strategically. I have found that less than 10% of CEOs seem to know and use these tools that can enormously enhance the position of a company. Little can have more impact than this on a company's success, it is like the wind at your back.   By providing a complete framework for strategic positioning you can drive your company's growth much faster and with less risk and capital.  I review investor presentations almost every week. I participate on the screening committees of investor groups. I have also invested well over $1 million of my own funds in startup ventures over the years.  So I have been on both sides of the table many, many times.  I also do custom critiquing and coaching of entrepreneurs and CEOs presentations all the time. I find that most make the same mistakes over and over again and sink their chances of closing deals by not being properly prepared. More often than not they do not show exceptional knowledge of their market by presenting a strategic positioning map and plan.  Those that do get funding more often. Professional venture capitalists really like to see these, as they prove the CEO has done their homework and knows the market space. As part of our business at C-Level Enterprises, Inc. I mentor and advise entrepreneurs and CEOs on positioning their business for more rapid growth and on designing and optimizing their marketing strategy and business model. This video is not just hints and tips but a complete plan to prepare your positioning strategy. I guarantee this will be one of the best investments you ever make because the information has so much leverage it should make and save you an enormous amount of time and greatly increase your chances of success.

About The Author:
Mr. Norton, is the author of four books and many audio and video training programs for CEOs and entrepreneurs at growth companies. As President of C-Level Enterprises, he is a leading authority on positioning strategy, positioning, startups, entrepreneurship, intrapreneurship, product development and growing companies rapidly. He has been a full-time CEO since 1989 and has launched eight startups, grown two companies to over $100 million in sales, raised over $40 million in investor financing and created over $1 billion in total shareholder value, just while at those companies.

Mr. Norton has worked in all size companies including The International Thomson Organization (ITO), FIRST CALL, Grumman Aerospace, and many others and is a specialist who consults for companies on "shifting gears" by adjusting management style as a company grows.

Mr. Norton has appeared in Inc. magazine, on CNBC, Good Morning America and many other regional and national media and provides advice and mentoring to companies, entrepreneurs and CEOs through consulting, speaking, writing and seminars. Mr. Norton also runs the premier CEO and Entrepreneur Boot Camp and frequently speaks at corporations, associations, and universities.

 

Free Bonus Gift #1 - FREE BONUS VIDEO: Risk Assessment & Management Mapping System.  Every CEO and executive team needs to use this system – but most don’t know it. This system alone could save you hundreds of thousands of dollars by helping improve your business model and flush risk out of it.

Free Bonus Gift #2 - Free question answered by email - Value: $100-$200. You will be able to email any single question to Bob Norton directly and get his answer back. Bob charges hundreds of dollars per hour to guide entrepreneurs, so this alone could be worth more than the cost of the book. We are doing this because we want to add more common questions and answers to the manual over time.

Free Bonus Gift #3 - A 10% discount on any C-Level Seminar. If you decide to become a world-class entrepreneur and CEO by attending our CEO and Entrepreneur Boot Camp - The Art and Science of Business Design you will receive 10% off on any admission. This could save you over $150 too.

Free Bonus Gift #4 - A $249/year Value - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.